Story – the necessary inefficiency

By

Been thinking a lot about this lately.

Why do people tend to follow certain systems to a T and care absolutely nothing about others?

On reflection, it is very obvious.

However, in the pursuit of efficiency, we often forget.

You create a system to solve for inefficiency. Sure.

But the answer to inefficiency is not always efficiency.

Some inefficiency can only be solved by a different form of inefficiency.

In fact, every system needs to have just the right amount of inefficiency manufactured into it. Purposefully. And that is a story.

Why? Because we are humans.

You can put in all the thought and logic you want to design a system, but it is useless if no one believes in it.

Systems create order, sure. But stories create meaning. And meaning creates belief.

So any system without a story is just good on paper.

In fact, without a story, it does not even exist.

There is no individual, no family, no company, no society, no culture, no religion, no country and no universe. Without a story.

Posted In ,

Leave a comment