All you have to do is “Live”

“My life? It’s just wake up, work, eat, sleep. Nothing special.” This is the usual theme during my initial consultations with clients for personal branding. And you’ll be surprised by how many people think of their life this way. I often encounter clients who believe their lives are ‘too mundane’ to be story-worthy. For them,Continue reading “All you have to do is “Live””

Method Acting and Ghostwriting

Lately, I’ve been deeply engrossed in the world of method acting. No, I’m not planning a career switch to acting. But there’s something else: After leaving my full-time job in October, I tried my hands at personal branding and ghostwriting. Initially, I was skeptical: “Do people genuinely need help to tell their stories? Can someoneContinue reading “Method Acting and Ghostwriting”

Attention spans vs Consideration span

🧠, 🧀 & 🍕 – A metaphor: All the talk around the town is about how attention spans are decreasing. But is there a deeper problem? Are we missing something? Here’s my view: What we perceive to be a shorter attention span, is in reality a by-product of shorter ‘consideration’ spans. 👉 Attention span isContinue reading “Attention spans vs Consideration span”