Essays on
Ideas & the Mind
-
Beauty and the beast
Axioms are beautiful. Why? Because when you look around, everything else rests on something else. Not axioms. They are the first ideas that need not be explained. An axiom can…
-
Diminishing Marginal Returns on Emotional Hooks
Marketing teams tend to be biased towards psychology grads. Right from the JD to the interview questions, to the instructions finally given at work, there is an emphasis on understanding…
-
The spiral of metamorphosis
Every individual goes through seasons of metamorphosis. According to Nietzsche, it went like this Camel -> Lion -> Child. But I don’t think it stays linear. It is cyclic spiral…
-
Do you need a Compass or a Map?
Something I have had to remind myself again and again: designing systems for knowledge work is very different from designing them for industrial work. The trap I often fall into…
-
Everything that is visible hides something that is invisible.
Metrics. Dashboards. SOPs. Decks. All tools of visibility. Often your most trusted ally in the founder’s office. No doubt. However, one thing you’ll learn pretty soon: “Everything that is visible…
-
Walking in the mountains
Walking in the mountains is all about one thing. Awareness. Each step you take is an invitation to become more aware. Aware of yourself. Aware of everything around. Aware of…